Free while we are in beta. In before the App Store, first plan free.
1 in 5deaths worldwide is now linked to what people eatGlobal Burden of Disease, The Lancet30kinds of fruit, veg, nuts and seeds a week is where gut bacteria measurably improveAmerican Gut Project, 201819health goals with a full food plan already builtBy a trained chef and CNM naturopath
YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE · YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE · YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE · YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE · YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE · YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE · YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE · YOUR GOAL · YOUR PROTOCOL · YOUR FOOD · YOUR PEOPLE ·
The product
It all lives in the app.
The app is Natural Me. The Market and the Journal are how you carry it into the shop and the sofa.
Every protocol comes with a food list, smart swaps, recipes and a daily plan, waiting in the app at launch.
Why bother
The food is the problem. It is also the fix.
We are not going to invent numbers about our own users to sell you something. Here is the published research instead, with the source under every one.
1 in 5
deaths worldwide is now linked to diet. That is around 11 million people a year.
Global Burden of Disease Study, The Lancet, 2019
32
separate health problems have been linked to diets high in ultra-processed food.
Lane et al., BMJ umbrella review, 2024
30
kinds of fruit, veg, nuts, seeds and grains a week is the point where gut bacteria measurably improve.
American Gut Project, 2018
30%
fewer major heart attacks and strokes among people eating a Mediterranean diet with olive oil and nuts.
PREDIMED trial, New England Journal of Medicine
15-30%
lower risk of dying early among the highest fibre eaters compared with the lowest.
Reynolds et al., The Lancet, 2019
80%
of premature heart disease and stroke is considered preventable, mostly through diet and lifestyle.
World Health Organization
Every figure above comes from peer reviewed research or global health data, and the source is printed under each one. Nothing here is a testimonial, and nothing is invented.
The Brain Check
Test it. Feed it. Test it again.
Two minutes, three tests: reaction, sequence, recall. Get your Mind Score out of 100, then see what two weeks of eating for your brain does to it. Sleep and food move this number.
Ready?
Three quick rounds. No pressure, nobody sees your score but you.
1 · Reaction
Tap the panel the instant it turns green. Three rounds.
Wait for it...
2 · Sequence
Watch the tiles flash, then repeat the order.
3 · Recall
Match the six brain-food pairs, fewest flips wins.
Every score comes from the label, never from a deal. Tap a product and watch it get judged on what is actually inside, the way we judge everything on the Market.
Why the first three ingredients matter: labels list ingredients by weight, so the top three are usually 80 to 90 percent of what you are actually eating. If sugar is up there, that is the product.
Live scores use the same rules: NOVA group, sugar per 100g, additives, first ingredient.
The cleaner swap
See it
Your membership
One subscription. All of it.
Not a calorie counter with a paywall. Everything below is the app, and it is all included.
Your protocol, builtPick a goal and the plan is already there. Food list, swaps, recipes and a daily rhythm, from day one.
Scan anythingAny product on any shelf, or a photo of your own plate, scored 0 to 100 on what is actually inside.
What can I make?Tell it what is in your fridge and get real meals back, ranked against your goal. No shopping list needed.
Chef It UpEveryday food cooked properly, from a trained chef. Technique School teaches you the why, so you stop needing recipes.
Natural SherpaAn in-app guide that answers like a chef, not a search engine. Ask it anything, any time.
Seven day resetsQuit Sugar 7, Drink Less 7, and gut, liver and kidney resets. Short, structured, finishable.
The 5AM ClubThe 20/20/20 morning, with the alarm, the wind-down and the science behind why it works.
Track what changesMind Score tests your recall and reaction speed, then shows what improves as you eat better.
Grow togetherDuo streaks, shared challenges and check-ins. Habits stick far better in pairs.
Second OpinionTwenty of the biggest food myths, ruled on plainly, so you stop being sold to.
World KitchenSee what the world is eating right now, hour by hour, and steal the bits worth stealing.
Badges everywhereSomething to unlock in every corner of the app, because doing this alone is hard enough.
Free for everyone on the waitlist, before it hits the App Store.
Join now and your first protocol is free. We will tell you the subscription price before we ever ask you for it, and nothing renews without you saying yes.
